The company currently operates 18,500 gambling devices around the country.

In late October, the Finnish gambling monopoly announced that it would remove roughly 3,500 of its slot machines in 2020 and another 4,500 over the next five years.

Veikkaus’ new operating strategy includes significant reduction of the number of slot machines it operatesat kiosks, supermarkets, and service stations around Finland, implementation of a compulsory verification technology across the company’s gambling devices earlier than originally planned, and an overhaul of its marketing strategy to focus more on the promotion of responsible gambling. However, the company noted it expects its annual earnings to drop by around €50 million as a result from its social responsibility push. Veikkaus, the Finnish gambling monopoly, detailed plans to ring in 2020 with a set of new responsible gambling practices and policies after stinging criticism that it has not been doing enough to keep vulnerable customers from falling into dangerous gambling patterns.

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